Europe is worth doing right.
We help families do exactly that.
We plan custom European adventures for multi-generational and multi-family groups, combining a cruise with curated land experiences before or after. Built around your family’s interests and pace. No cookie-cutter tour packages.
See Our Process
Most group trips do one thing. Ours do two, and that's the difference.
A cruise alone gives you variety. A land trip alone gives you depth. We pair them together, which is how we've always traveled as a family and why we started this business.
Your group gets the ease of a cruise — multiple countries, no repacking, something for every age — combined with the immersion of a week or more on the ground before or after, exploring at your own pace with vetted local vendors. Every piece is coordinated into one seamless itinerary.
The cruise
Multiple ports, included meals, activities for every age, and the ease of unpacking once. Europe from the water is something else entirely.
The land
Flights, transfers, hotels, and activities are all booked through trusted partners and organized in a dedicated travel app that your whole group can access on their phones.
Seamlessly connected
A few hours in port is not the same as a week in Lisbon or the Swiss Alps at your own pace. This is where most group trips fall short, and where we do our best work.
We're the right fit for a specific kind of group.
You'll know if that's you.
We work with multi-generational families and multi-family friend groups — typically 6 to 14 people — planning meaningful European travel. That might be your next family trip, a milestone celebration such as a graduation, a big anniversary, a 70th birthday. Or it might just be families whose kids grew up together and who are finally ready to do something extraordinary.
Coordinating travel across multiple households, age groups, and travel styles takes real expertise, and someone who has actually done it themselves and gotten it wrong a few times along the way. That's us.
What we're not:
We're not the right fit if you're looking for a quick price quote, the cheapest option, or a package you can piece together yourself. We work with clients who value their time and the quality of the experience and are ready to invest in getting it right.
If that's you, we'd love to hear from you.
✓ Multi-generational families
Grandparents to grandkids, all on one itinerary
✓ Multi-family friend groups
Families whose kids grew up alongside each other
✓ Milestone celebrations
Graduations, anniversaries, big birthdays
✓ First-time European travelers
And seasoned travelers who don’t want to plan
See our Guidelines for Planning Together
Five steps from "we've been thinking about Europe" to wheels up.
01 Free consultation
No pitch. We learn what your group is after, talk through the budget honestly, and decide together whether we're a good match. It's a free 25-minute call.
02 Crafting the trip
Once we agree to work together and know what you're looking for, we map out the cruise, the route, and the land days that make the whole trip worth taking.
03 Tailoring it to your group
This is where we do our best work. Activities the whole group can enjoy together, with flexibility built in for those who need a break or want to split off.
04 Booking & coordinating logistics
Every flight, hotel, transfer, and tour is booked through our trusted partner network and organized into a dedicated travel app for your whole group. No more searching through emails for confirmations or trying to remember what comes next.
05 Before, during & after support
We send reminders, answer questions, and stay available while you're traveling. We don't disappear after the booking.
See Our Process
“Our travel advisor planned an unforgettable 18-day trip to Italy, Greece, and Turkey. It started out on land in Venice, Florence, and Rome, then followed by a cruise on Royal Caribbean’s Oasis of the Seas through the Mediterranean. Every member of our family, kids and grandkids included, had the time of their lives. We couldn’t have done it without him!”
When it comes together.
“As avid travelers, we usually plan our own trips, so working with Family Tradition Travel Co. was a bit of a departure for us. It was the right call. Their team brought firsthand knowledge that genuinely elevated what we would have put together on our own, particularly when it came to shaping the itinerary that worked for our multi-generational family. That’s not an easy thing to get right, and they did. The whole process felt collaborative, not transactional. We’ll use them again.”
Our family tradition is now our business.
We're Rich and Robyn, married nearly 25 years, parents to two teenage boys, and the people who have always been behind the scenes organizing the cruises, arranging the transfers, and connecting the pieces that make a trip run seamlessly.
We've visited nearly 30 countries and explored 19 across Europe. We've taken multi-generational trips with grandparents along for the ride. We've traveled with close friends whose kids grew up alongside ours, celebrated graduations on the high seas, and gotten lost, happily, in cities we weren't expecting to love.
Every photo on this website is from our own travels. No stock images. Because this isn't a catalog, it's a decade of experiences we've turned into a business.
A few things worth knowing up front.
How much does this cost?
Custom itineraries that combine a cruise with independent land travel incur a $250 planning fee. Straightforward cruise-only bookings have no fee. We'll tell you from the first conversation which applies.
How far ahead should I book?
12–18 months for most European itineraries works best. Popular sailings fill quickly, and booking early locks in the best cabin selection and pricing.
Is this right for first-timers?
Yes, and they often benefit most. We handle the logistics of ports, transfers, and timing so your first trip to the Continent is confident, not overwhelming.
Read all of our FAQs
If Europe has been on your list, let's find out if we're the right ones to help.
We are not a high-volume agency; we keep our client load intentional. That means we take time to understand your group before we commit to working together, and we expect the same from you. Please read about Our Process and our Guidelines for Planning Together. If they resonate with you, contact us for a free 25-minute consultation. There's no pressure on either side. If it's a good fit, we'll tell you exactly how we'd approach your trip.
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